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网红经济真相：为何同样宣传效果差很远？
发布： 2025-11-15 19:30
为推广本港旅游业，旅发局近日宣布邀请全球网红协助宣传，希望透过他们在网上影响力，带来更大的宣传效益。本港近年有不少商户亦邀请网红协助宣传，但部分反映成效欠理想。业界希望凭“网红经济”，助力市场推广，应该采取什么策略确保回报？邻近的澳门政府亦邀请大批网红宣传地方旅游，近日举行了国际创作者大会，效益上如何评估？有什么可以借镜的地方？ 记者：杜展铭
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