How HK-run convenience store chain and pizza place find their flavour in Vietnam
發佈日期: 2025-12-15 20:20
TVB News
In the third episode of our series "Visions of Vietnam," a Hong Kong-run company is reshaping Vietnam's convenience store landscape -- blending local food culture with distinctly Hong Kong flavours.
The result is a brand that has grown into Vietnam's largest convenience store network by number of outlets.
Jacky Lin went to take a look.
The familiarity of a modern retail chain -- from the neatly organised shelves to the carefully curated product mix.
Run by a Hong Kong company, this convenience store chain in Vietnam boasts more than 500 outlets across the country, commanding the largest market share nationwide at around 40 percent.
Apart from introducing Hong Kong-style dim sum, its hot snacks are reimagined with the flavours of Hong Kong hot pot with some Vietnamese specialties -- these freshly made banh mi, prepared to order.
They also come with cafe-style seating areas, both outdoors and on the upper floor.
The head of the company, TC Cheng, says the group aims to expand the network to 1,000 stores within the next five years.
Cheng says from finance to IT systems, the logistics expertise and management know-how of its Hong Kong parent company played a crucial role in helping the brand gain a foothold in Vietnam.
Cheng also admits expanding operations in a developing economy comes with its share of challenges, including navigating regulations and its infrastructure.
This as he notes that power shortages can be a concern especially when convenience stores operate 24 hours a day.
Still, he has faith that infrastructure will gradually improve as the country develops.
This convenience store chain also aims to introduce more AI technologies in 2026 in a bid to streamline its logistics and store-ordering processes.
Elsewhere in Vietnam's food and retail scene, this pizza chain with more than 100 outlets nationwide is also run by a Hong Kong executive.
The important thing is to give them a foundation or an environment to learn.
That will be able to differentiate Hong Kong corporation with the local companies. And of course, like what I say, when you have a similar culture, and I think this is much easier to work together and be able to understand each other better.
He says Vietnam's ethnic Chinese community also gives the market an edge over some other Southeast Asian economies.
