Optimism on tap: HK wine fair exhibitors expecting brisk business
發佈日期: 2025-11-06 22:27
TVB News
The annual Hong Kong International Wine & Spirits Fair opened today, debuting a "World of Spirits" zone.
Exhibitors in the new area include a Guizhou heritage-listed liquor brand, which sets sights on tapping Hong Kong as its gateway to global markets.
Held at the Exhibition and Convention Centre in Wan Chai, the 17th Hong Kong International Wine & Spirits Fair drew more than 620 exhibitors from 23 countries and regions with the first two days being reserved for buyers and trade professionals.
For the first time, the fair features the "World of Spirits" Zone.
Apart from premium Chinese spirit baijiu, first-time exhibitors include Guizhou Jieben, a provincial heritage-listed distillery known for its health-oriented liquor made with traditional Chinese medicinal herbs like ginseng and gastrodia.
The Guizhou brand's chairwoman says they hope Hong Kong can help promote more Chinese liquor to international markets.
A Hong Kong-based gin distillery also showcased its locally crafted blends infused with iconic Hong Kong flavours like pineapple bun and ginger-lemon honey.
Jeremy Li, the brand's co-founder, says they are exploring export opportunities at the fair and possible collaboration with local partners including airlines and private clubs.
Returning for the fifth year, a Scottish whisky and cask trader reported a 40-percent jump in Hong Kong sales this year -- a sign of growing investor and collector interest in fine spirits.
CHARLOTTE COTTON, Whisky Cask Investment Firm Representative: "From an investment point of view, holding it three to five years and then making a return on the secondary market. A combination of the interest picking up, people's understanding that they can invest into it and just kind of pushing it out that to the younger generation has really boosted the popularity of it."
On the final day of the Wine & Spirits Fair, the event will be open to the public aged 18 or above with tickets available for purchase.
Public admission tickets cost 200 dollars with online discounted prices at 99 dollars.
