European Commission fines Google 2.95b euro for breaching competition rules
發佈日期: 2025-09-06 21:47
TVB News
The European Commission has slapped Google with a 2.95 billion euro fine for breaching the European Union's competition rules. This, by favouring its own digital advertising services.
The Commission also ordered the U.S. tech giant to end its "self-preferencing practices" and stop "conflicts of interest" along the advertising technology supply chain.
The European Commission said its investigation found Google "abused its power" by favouring its own online display advertising technology services to the detriment of competitors, online advertisers and publishers.
The investigation focused on Google's AdX exchange and DFP ad platform.
These are tools that bring together advertisers who want to market their products with online publishers, who want to sell commercial space on their websites.
The Commission has given Google 60 days to come up with proposals to address the matter.
The Commission said if the "company doesn't come up with a viable plan, it will not hesitate to impose an appropriate remedy."
The body suggested one potential solution could be for Google to implement a structural remedy, such as selling some part of its Adtech business.
Google said the decision was "wrong" and vowed to appeal. The company said "it imposes an unjustified fine and requires changes that will hurt thousands of European businesses by making it harder for them to make money."
The decision was overdue, being made more than two years after the European Commission announced antitrust charges against Google.
It also comes amid renewed tensions between Brussels and Washington over trade, tariffs and technology regulation.
U.S. President Donald Trump said the EU fine was "effectively taking money that would otherwise go to American Investments and Jobs."
In a post on Truth Social he called the decision "very unfair" and said "the American Taxpayer will not stand for it!"
Trump added his administration will not allow what he called "discriminatory actions" to stand.
