Cracker Barrel restaurants and retail stores revamp logo and interiors
發佈日期: 2025-08-22 19:56
TVB News
U.S. country-style chain of restaurants and retail stores Cracker Barrel is revamping its logo, to the dismay of some fans.
The Tennessee-based company announced changes this week to Cracker Barrel's logo. Anchored still in the gold and brown tones, they are ditching the familiar man leaning on a barrel and the words "Old Country Store" for a cleaner sleeker look.
Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, they are remodelling its restaurants and retail stores swapping out older, more antique-filled designs with lighter paint and modern furniture.
Founded in 1968 Cracker Barrel operates nearly 660 locations across the United States.
Shares in the company fell more than 7 percent by market close following the announcement Thursday.
