Today is also Valentine's Day in Russia.
Russians are stereotypically portrayed as cold and unemotional, but they also have a romantic side with the giving of flowers being one of the most popular ways of showing their love.
But with the supply of fresh flowers being affected by the ongoing war with Ukraine, some Russian shops are opting for importing Chinese flowers, which also helps to reduce costs.
Strolling on the streets of Moscow, it is not uncommon to find three to four flower shops on a single street, with flowers being available for sale even inside restaurants and hotels.
Local resident Ruslan said he doesn't only buy flowers for his girlfriend during special days, but does it on a monthly basis.
He added that many believe Russians are a very serious people, but in reality they love to cheer up their loved ones.
Despite the popularity of floral gifts in Russia, scores of shops are facing a big challenge -- the lack of fresh flowers.
In the past, Russia imports 70 percent of its fresh flowers primarily from countries such as the Netherlands and Ecuador.
But with the Russo-Ukrainian War soon reaching its fourth anniversary, local flower shops have been unable to procure flowers from the West owing to sanctions.
Locally grown flowers also come in far less diversity.
Ijas, a local flower shopowner, said many have begun importing Chinese flowers, including roses and carnations.
Besides the high quality, he stressed that Chinese imports are also far cheaper.
Ijas believes Russia will further expand its imports of Chinese flowers given China's gradual improvement of flower packaging techniques.