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預算案撥逾2億支援 蘇錦樑：重塑旅遊形象
預算案撥逾2億支援 蘇錦樑：重塑旅遊形象
即时港闻
发布：
2016-02-26 00:39
撰文：
無綫新聞
財政預算案撥款二億四千萬元支援旅遊業，商務及經濟發展局局長蘇錦樑表示，當中包括動用8千多萬元重塑本港旅遊形象及1千多萬元推動優質誠信旅遊。
蘇錦樑稱：「增撥的資源，部分會用作邀請旅發局製作全新宣傳片展示香港獨特及多元化的旅遊體驗，撥款令旅發局更充分利用數碼媒體及網上社交評台，以及區域性或全球性電視台，廣發吸引旅客來香港的正面訊息和及時糾正及澄清負面的報道。我們針對內地市場方面，旅發局會加強推動內地宣傳優質誠信香港旅遊。」
預算案
蘇錦樑
支援
重塑形象
優質旅遊
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