Expedia認為旅遊產業環節複雜 很難被人工智能完全取代
Economics
publish： 2026-11-06 07:15
By： 無綫新聞
日前公布季績勝市場預期的旅遊平台Expedia，認為產業環節複雜，很難被人工智能(AI)完全取代。
Expedia行政總裁戈林接受《CNBC》訪問時表示，尚未看到AI人工智能代理改變客戶下單訂購的方式，公司正與所有AI代理合作，以確保能在AI搜尋結果內，並會了解這些AI代理取得資訊的方式，確保公司具備必要的整合能力。
她承認AI代理有可能發展出自己的旅遊方案，並最終搶佔市場，但產業的複雜環節，例如客戶服務等，很難完全被AI取代。
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