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霸王告壹週刊誹謗案 壹週刊指霸王高估前景
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publish： 2015-05-10 20:07
By： 無綫新聞
霸王國際集團控告《壹週刊》誹謗索償逾六億三千萬元案，霸王會計專家今續接受辯方盤問。《壹週刊》引用分析報告指，中國2010年的洗頭水銷售競爭異常激烈，一些國際品牌例如P&G等均減價以提升自身市場佔有率，對霸王造成一定衝擊，認為會計專家所依賴的霸王09年預測報告並不準確、高估霸王業績前景，會計專家否認。
《壹週刊》另指出，雖然霸王於中草藥洗頭水的佔有率上升，但認為霸王其他洗頭水系列產品的佔有率有下降趨勢，亦高估了業績預測。
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